Your UK TikTok Marketing Partner
Ready to take on TikTok and get your brand noticed on this fast-growing platform? With over 1.5 billion users worldwide, TikTok offers an unmissable opportunity to reach new audiences. As a UK-based marketing agency, we’re here to guide you, helping you create a strategy that cuts through the noise and gets your brand seen, regardless of your industry.
What is TikTok Advertising and Why is it So Effective?
TikTok advertising is a powerful way to get your brand in front of a massive, engaged audience. With a user base exceeding 1.5 billion, a well-planned TikTok ad campaign can deliver impressive results for businesses of all sizes, from e-commerce to lead generation.
Grow Your Reach:
While the platform is dominated by Gen Z and Millennials, TikTok's reach is rapidly expanding. A significant portion of its users are now in the 25-44 age bracket, making it a powerful tool for reaching a diverse and growing audience.
Increase Engagement:
TikTok’s algorithm is built to reward engaging content. By utilizing trending sounds and hashtags, your brand can increase its visibility and encourage user interaction. The potential for a video to go viral is a key part of the platform's appeal—it’s about posting the right content at the right time.
Build a Unique Brand Personality:
TikTok is the perfect place to let your brand's personality shine. Through playful and authentic content, you can differentiate your business from the competition. As Clarity Digital Solutions, we understand how to craft campaigns that resonate with users and help you build a thriving brand identity on the platform.
Our TikTok Ad Portfolio
View Our Work For Yourself
Want to see the results for yourself? At Clarity Digital Solutions, we believe in delivering on our promises. As a leading UK-based TikTok advertising agency, our success is measured by seeing your business thrive.
Our dedicated content team specializes in creating eye-catching TikTok ads that not only make your brand stand out but also drive real, measurable results. We take pride in using our marketing expertise to set you up for success on the platform.
What a TikTok Marketing Agency Can Do for You
TikTok offers a unique opportunity for businesses—including those in the home and kitchen niche—to connect with new audiences through both short- and long-form video content.
At Clarity Digital Solutions, we specialize in building revenue-driving campaigns on TikTok. We work as your partner, combining the right creative content with a sound strategy to help you achieve your business goals.
Whether you’re new to paid advertising or looking to expand your existing efforts, it’s time to leverage TikTok to grow your business. Our team at Clarity Digital Solutions, a UK-based agency, is ready to help you succeed on this dynamic platform.
Our Creative Process
Curious about what goes into creating successful TikTok content? It all starts with a strategic creative process. One of the most important things to consider is your audience:
While TikTok is known for its young user base, its demographics are expanding rapidly. It’s crucial to understand who you’re trying to reach. Does your content cater to a broader audience, or are you targeting a specific niche? Tailoring your creative to the right group of people is the key to building engagement and driving results.
When creating content, it’s essential to consider what’s currently trending on TikTok. This means asking:
What are you creating / what is your idea?
Are there any trending sounds on TikTok you could jump on or trending hashtags that are hot?
When creating a TikTok, consider the purpose behind your content. Ask yourself:
Why are you creating it?
What is the inspiration behind what you’re creating (if there is one)?
Having a clear purpose ensures your content aligns with your brand’s goals, whether it’s to entertain, educate, or drive sales.
When planning your content, consider the location where you’ll film. The setting plays a huge role in the final look and feel of your video.
Are you shooting indoors, in a studio, or outdoors? A visually appealing location can significantly increase your video’s chances of success, as people are often drawn to content with a strong aesthetic. Whether it’s a beautifully organized kitchen, a cozy living room, or a stylish outdoor space, the right location helps your brand stand out.
How will you execute your idea? Do you need any props or cool transitions in your editing? Get as creative as possible—people love innovation.
To succeed on TikTok, you need to grab attention instantly. The platform is fast-paced, and users swipe quickly. Your videos should be as short and captivating as possible, getting straight to the point to keep viewers from moving on.
Our Clients.
We're proud to have worked with
Organic vs. Paid Marketing: What’s The Difference?
For the most effective TikTok strategy, we always recommend a combination of both organic and paid marketing, because they each serve a distinct purpose.
Organic Posting, For small businesses, organic posting on TikTok is all about building a brand presence. It’s a way to consistently show up in your audience’s feed, establish your brand identity, and organically grow your following. Organic content builds trust and authenticity over time.
Paid Advertising, Paid ads, on the other hand, are your go-to for accelerating growth and generating revenue. They allow you to precisely target your ideal customer based on their age, location, and interests. This targeted approach is perfect for reaching a “cold” audience of new potential customers. What’s more, you can use paid ads to retarget users who have already shown an interest in your brand but haven’t yet made a purchase, nudging them closer to a conversion.
As an experienced UK-based TikTok agency, Clarity Digital Solutions can help you integrate both strategies. We work with clients to boost overall engagement and awareness while also creating revenue-driving campaigns. To discover how we can create a bespoke TikTok strategy for your business, get in touch with our team today.
How to Succeed with TikTok Ads
To create the best TikTok ads strategy, you need to understand the options available. Whether you have a small budget or are running a large-scale campaign, TikTok Ads offers flexible campaign types and ad formats.
TikTok Ads Manager supports both image and video ad types. We recommend starting with the platform’s most popular format: in-feed video advertisements.
The platform provides two budgeting options: daily or lifetime. You can adjust your budget at any time, as long as you meet the minimum daily spend of £20 to run ads.
A key to success is creating highly targeted campaigns to reach the right audience at the right time. We can help you identify your ideal customers by targeting specific demographics like gender, location, age, and interests.
Once your campaign starts showing results, you can leverage advanced targeting features. Similar to Facebook and Instagram, TikTok allows you to create “Custom Audiences” and “Lookalike Audiences.” These are designed to mimic the qualities of your highest-performing existing customers, helping you find more people who are likely to engage with your brand.
What Are the Benefits Of TikTok Ads?
TikTok advertising allows you to be as creative and innovative as possible, offering a unique opportunity to connect with your audience.
Creative Freedom, unlike traditional ads, TikTok encourages you to show your brand’s personality, passion, and sense of humor in a short, engaging video format.
Deeper Engagement, by creating content that’s effortlessly consumable and inspiring, you can start conversations and encourage users to actively engage with your brand. This leads to a longer-lasting impact than a passive advertisement.
Build Community, you can create content that people want to invest their time and interest in, helping you build a loyal community around your brand.
TikTok Ads Manager supports both picture and video creatives, but as a top UK-based agency, we recommend starting with the most popular format: in-feed video advertisements.
This placement supports video lengths from 5 to 60 seconds, but we suggest keeping them shorter, ideally between 9-15 seconds, to maintain user focus. Since your ad is placed between “For You” videos, it must be immediately engaging, grabbing the user’s attention in a matter of seconds.
The key to success on TikTok is to create ads that feel native to the platform. If your video looks and feels like a traditional ad, it likely won’t perform well. Our team specializes in creating authentic, user-generated content (UGC) that naturally blends in with the organic content on the platform.
The key to a successful TikTok ad campaign is to create content that feels natural and authentic. While the platform supports both photo and video ads, we always recommend using in-feed video advertisements, as this is TikTok’s most popular format.
Though these ads can be up to 60 seconds long, the most effective ones are shorter, typically 9-15 seconds. This is because your ad needs to grab a user’s attention in just a few seconds before they swipe away. The best ads on TikTok blend seamlessly into a user’s “For You” feed—they don’t look like ads at all.
Our team specializes in creating this kind of content. We can help you produce high-quality, User-Generated Content (UGC) that feels native to the platform and gets your brand noticed.
Why Partner With Our TikTok Ad Agency?
When you work with us, you’ll benefit from a strategy that is designed for the fast-paced world of TikTok.
Flexible & Responsive
TikTok is all about quick snippets and fast reactions, so we're structured to be flexible and capitalize on the latest trends. We balance this agility with a strategic, data-driven content plan that is always aligned with your business goals. This allows us to move quickly while still delivering a thoughtful and effective campaign.
Proactive Partnership
Our expert TikTok ads team will work closely with you to understand your objectives and gain valuable insights. To truly break through on a platform as dynamic as TikTok, a close collaboration is essential. We work together to ensure every effort makes the biggest possible impact and delivers meaningful results for your brand.
Value-Driven & Transparent
We've taken a unique approach to pricing by offering flexible "hours" packages. This allows you to choose a budget that works for you, giving you full control over your spending. Our packages are all-inclusive, covering everything from creative and copy to ad setup and management, with no hidden fees. We provide a full-service solution designed to give you the best possible value for your investment.
Frequently Asked Questions About Tiktok Ads
Is TikTok Just For Gen Z?
Not anymore. While TikTok’s early user base was predominantly Gen Z, the platform’s demographics have expanded significantly. A large and growing percentage of users are now in the 25-44 age bracket, making it a valuable platform for reaching a diverse, multi-generational audience. The key is to create content that resonates with your specific target market.
Why Should You Advertise on TikTok?
TikTok’s immense reach and highly engaged user base make it an ideal platform for advertising. It provides a unique opportunity to build a genuine connection with customers through authentic, entertaining, and educational content. Its powerful algorithm ensures your ads are shown to users who are most likely to be interested in your brand, leading to higher engagement and a strong return on investment.
How Much Does TikTok Advertising Cost?
The cost of TikTok advertising is not fixed and depends on factors like your audience, ad quality, and campaign goals. The platform operates on a bidding system, so prices can vary. You can set a budget that works for your business, with a minimum daily ad group budget of £20.
Will Creatives Be Produced as Part of the Package?
Yes, our full-service packages include creative production. Our in-house team specializes in creating “native” TikTok content that looks and feels like organic videos. This approach is highly effective because it grabs users’ attention and avoids looking like a traditional ad.
Can You Guarantee Results on TikTok?
While we can’t guarantee specific results (no reputable agency can), we can promise to use our expertise to create a strategic, data-driven campaign aimed at achieving your business objectives. We continuously monitor and optimize your ads to ensure you get the best possible return on your investment.
Why Hire an Agency Instead of Doing It In-House?
An agency brings a wealth of specialized knowledge, up-to-date trend awareness, and a dedicated team that can save you time and money. We handle everything from creative development and ad setup to campaign management and reporting, allowing you to focus on running your business. Our expertise in navigating the platform’s unique algorithm and creative demands can give you a significant competitive advantage.
Do You Need Followers to Advertise on TikTok?
No, you do not need followers to advertise on TikTok. Paid ads are delivered to a targeted audience based on your campaign settings, not your follower count. This makes TikTok a great platform for new businesses to quickly gain visibility and reach their ideal customers without having to spend months building an organic following first.
Is TikTok Advertising Right for My Business?
TikTok advertising is an excellent fit for businesses that have a visually appealing product or service, especially those in the home and kitchen niche. The platform’s video-first nature is perfect for showcasing your products in action, from a stunning kitchen gadget to a beautifully styled home. It’s a powerful tool for brand awareness, product discovery, and driving sales.
What about TikTok Shop?
TikTok Shop is an e-commerce feature that allows brands and creators to sell products directly on the platform through videos, live streams, and a dedicated product showcase tab. We can integrate TikTok Shop into your overall strategy to create a seamless shopping experience for your customers, driving direct sales and turning viewers into buyers without ever having them leave the app.
Our Pricing Promise
Packages to suit small businesses.
We believe that great marketing should be accessible to everyone, which is why we’ve designed our pricing with small businesses in mind. Our packages offer a clear, straightforward breakdown of costs, eliminating the guesswork of traditional agency fees.
If you’re looking for a more flexible solution or want to learn more about how our packages can fit your specific needs, you can easily book a call with our team here in the UK.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
825
Per month + VAT |
£
1650
Per month + VAT |
£
2475
Per month + VAT |
£
4125
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
