We’re Not Just A PPC Agency in London…
We’re A PPC Powerhouse!
Leverage the power of PPC with the help of a full-service PPC Agency based in London.
Pay Per Click - What’s The Big Deal?
We can help you get your business seen by the right audience at the right time.
Here at The Good Marketer, we have specialists in every nook and cranny of the PPC universe. To put it simply, we are your proactive partner for sustainable business growth and unmatched ROI.
We’re not your average London PPC agency – we specialise in PPC management for small and medium businesses, so our priority and expertise lies in providing the best value for money no matter how big or small the budget/niche or trending your product may be. We build profitable campaigns from the ground up and always look for opportunities to optimise for greater returns.
The PPC Advertising Agency in London That Your Business Needs
Well, for starters, we’re not just in it for a paycheck. From our base in Shoreditch, our team of dedicated, passionate and results-driven marketers craft compelling campaigns tailored to your business. We actively target key stages of the conversion funnel while our carefully honed formula matches audience personas with adaptive messaging and creative ads to drive performance.
Our priority is squeezing every last drop of value out of your budget – there will be no wasted ad spend here; thank you very much!
With our team by your side, we can expand your reach through paid ads, targeting new/cold audiences, and implementing dynamic remarketing to re-introduce customers to the sales cycle.
Enough About Us, Let’s Talk Results
Of course, we have the case studies to back up our claims! Our Pay Per Click Agency in London has helped businesses just like you thrive online. Sit back, relax and see for yourself.
The House Outfit
The House Outfit
The House Outfit
Our Team (The Avengers Of PPC)
Our PPC Agency in London has an in-house creative team as well as experienced Paid Media specialists, so we’re the go-to for businesses looking to maximise results. Get in touch today to discuss how our results-driven PPC services in London can get your business seen across search and social.
Meet a few of our dedicated PPC management specialists.
Killer Paid Search Services
As an established PPC Agency in London, we’re experts in reducing wasted ad spend and ensuring you reach high-intent audiences using Google advertising.
To make your money go further, we take a deep dive into your existing paid search marketing (if you have any) and investigate your target market to ensure our ads appeal to your customers, using keywords, language and images that they will respond to.
Once your ads are live, our team will continuously refine your campaign and strive for an optimal quality score, keeping the conversions going up while the costs go down. To do this, we build conversion-rate optimised landing pages or product pages that are relevant to your ads and keep users on track to complete your desired action.
Google Shopping is a necessity when it comes to eCommerce advertising. This is your opportunity to get your products seen by audiences searching on the world’s largest search engine for exactly what you have to offer.
Unlike Google Search ads, Google Shopping ads allow you to show a high-quality product image to an audience. This means we can use your best imagery to show potential customers exactly what they can expect when they purchase from you. The result? Your site gets traffic from users who have searched for what you offer and already like the look of your product. Bingo.
To support your eye-catching ads, we’ll conduct thorough keyword research as well as ongoing optimisations to ensure we only run ads that are performing for your business.
When you work with our Pay Per Click Agency in London, you can be sure that we’re on top of the latest innovations in the industry. And in the world of PPC, there’s one thing on everyone’s lips…
Google has finally combined its campaign types together to create a whole new campaign type: Performance Max (or PMax for short). An alternative to Google Shopping, Performance Max automates the targeting and delivery of the campaigns based on the information we provide to your target audience and then runs ads across YouTube, Search, Display, and Gmail.
Why is this so great? Performance Max uses AI technology to make sure you get the maximum return for your ad spend. Think of all the money that could be wasted on campaign types that just don’t resonate with your audience.
Dedicated To Small Businesses.
Check Out Our 5 Star Reviews
Why Work With Us?
We know we’re not the only PPC Advertising Agency in London – there are plenty to choose from, but here’s why our clients love us;
A Proactive Partnership
We take the lead on your Google Ads strategy from start to finish. Our team conducts the initial analysis, handles all of the campaign setup and management, and provides you with thorough, regular reports. We believe in staying in close contact, so you'll always know what's happening with your account.
Dedicated Account Managers
You’ll receive expert support and guidance from a specialist account manager who treats your business's visions and goals as their own. This dedicated partnership ensures that your marketing strategy is always aligned with your business objectives.
Exceptional Response Time
We know you don't like to be kept waiting. That's why we're committed to responding to all of your queries—no matter how small—within one working day. Our quick communication ensures your campaigns can adapt to new opportunities without delay.
In-House Creative Team
Our specialists are ready to maximize your Google advertising opportunities with scroll-stopping creative, from images and videos to compelling ad copy. Having an in-house team means your creative is always polished, on-brand, and optimized for maximum impact.
Transparent & Collaborative Approach
Gone are the days of being left in the dark by your PPC agency in London - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
How We Deliver Results
The PPC Agency That Will Help You Thrive Online
As an experienced PPC Agency, we have a carefully-honed formula in which we pair defined audience personas with adaptive messaging and creative ads to drive performance.
With an in-house creative team as well as experienced Paid Media specialists, we’re the go-to for businesses looking to maximise results with PPC. Get in touch today to discuss how our pay-per-click specialist agency can use PPC advertising to get your business seen across search and social.
Frequently Asked Questions
Why Should I Consider PPC Advertising?
Pay-per-click advertising is something every business should consider as part of their marketing strategy. Through tailored ads that appear when users search for specific keywords related to your business, your message reaches those actively seeking your products or services – maximising your chances of converting clicks into customers.
With PPC, your business would gain measurable results that can help you continuously optimise your campaigns. With this level of personalisation, it can help businesses boost their digital presence and drive them closer to their goals.
What’s Included In Our PPC Services?
Our PPC packages include a range of services designed to optimise the effectiveness of your online advertisement. Here’s a breakdown of everything that’s included:
Audience Research: This involves in-depth research to identify and target the most relevant and high-converting audience for your business – helping to ensure your ad campaigns reach more people and the right people.
Copywriting: Crafting compelling ad copy is essential for attracting clicks and conversions. Our services include copywriting to create attention-grabbing ad content that resonates with your target audience.
Campaign Setup: Setting up PPC campaigns involves configuring ad platforms like Google Ads or Microsoft Ads, selecting keywords, creating ad groups, and establishing campaign objectives to get your ads up and running effectively.
Management & Optimisation: Continuous monitoring and management of your PPC campaigns are crucial for success. This includes adjusting bid strategies, optimising keyword targeting, and making necessary changes to improve performance over time.
Conversion Rate Optimisation: This involves strategies to increase the likelihood of visitors taking a desired action, such as purchasing or filling out a contact form after clicking on your ads. It can include A/B testing, landing page optimisation, and more.
Google Analytics Tracking: Integrating Google Analytics into your PPC campaigns helps track user behaviour, conversion paths, and other key metrics. This data is vital for making informed decisions and refining your ad strategy.
Monthly Reports: Your business will receive regular reports tracking the performance of your PPC campaigns. These monthly reports provide insights into key metrics, such as click-through rates, conversion rates, and ROI, allowing you to gauge the effectiveness of your advertising efforts and make necessary changes.
Report Dashboard: Our custom dashboards can provide a centralised view of your PPC campaign data. It’s a convenient way to visualise performance metrics and trends over time, making it easier to make data-driven decisions.
Consultancy: Our PPC experts will be available to provide guidance and recommendations based on your campaign’s performance- offering insights on strategy adjustments, budget allocation, and other aspects of your advertising efforts.
How Much Does PPC Marketing Cost?
The price you pay for your individual PPC marketing campaigns will depend on your industry, the competitive market, your target audience and the chosen keywords. For this style of campaign, you will pay each time a user clicks on your ad. Budgets should be flexible and adaptable, allowing you and your account manager to set daily or monthly limits that align with your needs. It’s important to note here that highly competitive keywords may have higher cost per click, and you should continuously optimise your campaigns for the best results. We will work with you to create a strategy that aligns with your campaign objectives and budget constraints.
If you’re looking to improve your PPC marketing efforts in 2024, at The Good Marketer, we’ve carefully selected pricing strategies to suit your business needs. Remember, in addition to these packages, you’ll need a separate budget for actual ad spend. Our PPC specialists can help you determine the right ad spend and overall general approach to PPC marketing to help your business grow.
What If I Don’t Get The Results I Want?
While we aren’t always able to guarantee specific results through PPC ads, we take a data-driven approach to our decision-making, maximising success. In some cases, the initial results won’t meet expectations; however, we focus on setting realistic goals, continuous optimisation, transparency and clear KPIs to track progress.
Typically, there are 3 main reasons your campaigns might not be driving the expected results:
- Poorly targeted audience: in this case, we will analyse your current audience data, adjusting demographics, interests or keywords accordingly. Your account manager will then monitor the new performance with these adjustments.
- Ineffective copy and creative: in this case, we will test a new variation, amending the headlines, ad copy and visuals to see what resonates best with your audience. A/B testing can help identify the high-performing elements of your campaigns, enabling us to refine areas based on performance metrics.
- Misaligned keywords and strategies: in this case, we will conduct a thorough keyword analysis ensuring your chosen keywords align with your campaign goals, updating bids accordingly. We will review all ad groups and campaigns to ensure there is consistency in messaging and monitor performance metrics regularly to achieve better results.
However, our experienced team is here to guide you through the complexities of PPC advertisement, ensuring that your campaigns are successful and cost-effective.
How Does PPC Advertising Work?
PPC is like an online auction for ad space, placing your business in front of the people who are actively looking for what you offer. When you want your ads to appear on search engines or websites, you’re able to target specific keywords and audiences, reaching individuals who are more likely to be interested in your adverts.
The reason why this marketing strategy can be a cost-effective approach is that you only pay when someone clicks on your ad, not just to anyone that it has reached. It allows you to build a personal targeted audience, tracks results in real-time and helps to create more conversions.
Types of PPC advertisement:
Search Engine: Displayed on search engine result pages (SERPs) based on targeted and relevant keywords.
Display: Banners, images, or videos displayed on various websites, typically targeted based on demographics, interests, or browsing behaviour.
Remarketing/Retargeting: Targeting ads to users who have previously visited your website or interacted with your content.
Shopping: Product-based ads displayed on search engines, showcasing images and details of specific products.
Video: Ads shown before, during, or after online content on video-sharing platforms.
App: Mobile application promotion within other apps or on app stores to drive downloads and usage.
Social Media: Leveraging paid advertising on platforms like Facebook, Instagram and X to target specific audiences, drive engagement and improve conversions.
PMAX: An advanced strategy used to optimise across various Google networks, delivering dynamic and effective ads to a broader audience.
What Kind Of Businesses Do You Work With?
We thrive on diversity! Our expertise extends to a multitude of industries, from the world of jewellery and hair extensions to air freight and online education. You name it, we can do it!.
How Often Will My Account Be Checked?
Our team keeps an eye on your account weekly to monitor performance, ensuring that it runs smoothly and effectively; however, please also note that this number could increase following new activity or recent optimisations. As part of our ongoing effort to improve your account, we also perform fortnightly checklists to identify opportunities for further optimisation.
Do not hesitate to get in touch if you have any questions or require further information/assistance. Your account contact will respond to any queries you have within one working day.
Is PPC Advertising Right For My Business?
To put it simply – yes. Every business, no matter its size or industry, can benefit from PPC advertising due to its ability to deliver targeted results, immediate visibility and flexible budget control. With the right PPC platform and strategy, you can reach your desired audience, measure performance in real-time and adapt to changing marketing conditions – making it a valuable tool for any business. For more information about our PPC services, get in touch.
Our Clients.
We're proud to have worked with
Our Pricing Promise
Packages to suit small businesses.
At Clarity Digital Solutions, we’ve removed the guesswork from agency fees with our transparent, purpose-built packages designed for businesses of all sizes. If you need something more flexible or want to discuss your options further, book a call with our UK-based digital marketing team.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
|
£
825
Per month + VAT
|
£
1650
Per month + VAT
|
£
2475
Per month + VAT
|
£
4125
Per month + VAT
|
|
|
Included Hours
To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. |
15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
|
Team Member
They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. |
Account Executive | Account Executive | Account Manager | Account Manager |
|
Copywriting
Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. |
||||
|
Keyword/Audience Research
Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. |
||||
|
Strategy
From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. |
||||
|
Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. |
||||
|
Campaign Setup
Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. |
||||
|
Management & Optimisation
Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations |
||||
|
Conversion Rate Optimisation
CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. |
||||
|
Google Analytics Tracking
We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard |
||||
|
Monthly Reports
We share user-friendly monthly reports so we can take the information we provide you to the next level. |
||||
|
Bespoke Report Dashboard
We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! |
✘ | ✘ | ||
|
Meetings
These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… |
Fortnightly | Fortnightly | Weekly | Weekly |
Starter
£825 per month + VAT
Advanced
£1650 per month + VAT
Elite
£2475 per month + VAT
Ultimate
£4125 per month + VAT
We will be able to advise on the best package for your business during your initial consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
